A message from our Founder and CEO: Tariffs & Our Commitment to You

Recently, the U.S. administration implemented a new wave of tariffs that have significantly increased the cost of importing essential components required to produce our timepieces. Many of the intricate, high-precision parts that go into making an Eartha are crafted overseas, where specialized equipment and expertise have long been the industry standard.

This shift has created unavoidable ripple effects, and while we’re doing our best to navigate them gracefully, the reality is that the cost of maintaining our high-quality standards has risen. American manufacturing, as it stands today, lacks the infrastructure and technical precision needed to produce many of the parts we rely on—making the challenge all the more complex.

That said, we want to assure you of one thing: we remain steadfast in our commitment to creating timepieces that are bold, refined, and made to last. We will never compromise on quality, craftsmanship, or the mission that brought Eartha to life in the first place.

To meet this moment, we’re doing what we’ve always done—innovating. We’re exploring new materials, investing in smarter design strategies, and deepening our relationships with partners who share our values of excellence and integrity.

We’re not going anywhere. Eartha was born from resilience and built with purpose—and that spirit continues to guide us.

Currently, select timepieces are being offered at a discounted rate. However, in the coming months, you may see minor adjustments to our pricing and rollout timelines for new releases. These changes are driven by our desire to maintain the premium experience you’ve come to expect, while ensuring the long-term sustainability of our business.

I am incredibly grateful for your continued support. Every time you choose Eartha, you’re not just buying a timepiece—you’re investing in a brand that believes in time as a force for good. We’re committed to using every second to serve you better.

With gratitude and determination,

Emir Horton

Founder and CEO