Founder and CEO
Known to be the youngest Black founder and CEO in the meticulous industry of luxury watches, Emir Horton stands as a producer for exceptional craftsmanship, design, and attention to detail. Though facing homelessness and adversity once attempted to shadow his entrepreneurial genius, his passion within the watchmaking industry never faltered.
Through sheer determination and an astute grasp of time's significance, he birthed Eartha by Emir. A brand that symbolizes not only exquisite timepieces but a testament to breaking barriers, empowering busy professionals to cherish time as their most luxurious asset. An asset to conquer any mission.
Connecting time to the mission®
Our mission is to ignite generations to feel and look good at maximizing their time. Each Eartha piece is a manifestation of authentic intentionality, utilizing the finest materials and horological expertise that stands as a testament to our pursuit of excellence.